E.A.S (Electronic Article Surveillance) is the term used for the method of how we protect against and monitor shop-stealing attempts within your store.
The most effective EAS programme involves three important components:
- The first is PROTECTION of the merchandise by the application of RF EAS paper-thin labels or re-usable tags
- The second is by creating a DETECTION field across the entry/exit point of the store. Selected merchandise is then identified electronically using tags and the paper-thin labels. If this merchandise is attempted to be removed from the store without being legitimately purchased, the tags/labels will then be detected causing an alarm to sound.
- The third and last but not least is DETERRENCE. To those who see and recognize the system it demonstrates that the store is protected against shop-stealing. Easitag's professional public relations package of posters, shelf-talkers and banners maximizes the deterrence by constantly reminding customers of the store's protection as they walk around the store.
Minimizing loss is essential for any business. With the dramatically increasing losses of openly displayed merchandise, it is imperative to transform potential shop- stealing attempts into "real" sales and retaining "real" customers is essential to maintain retail growth
The installation of an EAS system is a proven and pro-active approach to eradicating shop stealing. An Easitag E.A.S system reduces your shop-stealing by up to 80% and is often viewed as another income source or "cash register" to make your retail store more profitable.