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“With more people getting used to tapping their devices to do things like pay bills, buy groceries, get train times or find out additional information about products etc, it’s likely we’re going to see a huge uptake in NFC related marketing over the next few years,” said CEO of Easitag Warwick Debney. 

Is your business ready for the next revolution in mobile technology? Is your business utilising NFC marketing or NFC tags to help promote products, services, apps or as a marketing tool for membership drives, competitions and loyalty incentives? If not, talk with Easitag today on 1800 077 375 about how you can use NFC tags in your next marketing campaign.

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Wednesday, November 22, 2023
'Tis the season for joy, festivities, gift-giving, shopping and, unfortunately, a rise in shoplifting. As Christmas trading approaches, many businesses are gearing up for the annual surge in genuine customers and those with a less-than-honest intention when they walk into a store. Retailers are always looking for the best way to protect their merchandise, and one of the most effective strategies is anti-theft tagging with a focus on source tagging security labels.
Tuesday, May 30, 2023
Today’s retailers face a fast-paced and ever-evolving retail landscape. To thrive in this type of environment, companies must prioritise security and efficiency to stay ahead of the competition. One incredibly effective way to help achieve this is by implementing source-based Electronic Article Surveillance (EAS) or Radio Frequency Identification (RFID) tagging.
Thursday, January 30, 2020
It’s hard to believe the release of the very first iPhone was only 13 years ago. If you had told the average consumer fifteen years ago that in the space of little over a decade, almost the entire population of the planet would have a mobile device that could give them instant access to the internet, pay for products, stream their favourite TV shows and music, use GPS to help them navigate, take high-quality video and replace a multitude of electronic and digital products, you could very well have been considered a nut case. Only a few short years later we’ve now come to rely on this technology and take it for granted in our everyday lives. The proliferation of mobile apps and products that integrate with mobile phones has created an entirely new market of opportunity, not only for business but for marketers and advertisers too.