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How a Retail Electronic Article Surveillance can boost your business in 2019

 foot traffic retail security

We’re quickly creeping up to a new decade and as we approach the 2020’s many retail clients are wondering what is in store over the next decade. Over the past ten years we’ve seen an explosion of online shopping, mobile phone use, social media and some amazing technology that’s making getting the items we want simpler, quicker and more convenient.

Even with all these amazing innovations, there’s still something wonderful about being able to pick up, test, play with and handle a product before making a purchase and the quickly growing augmented market combining mobile apps, measurements tools and location based advertising means that the competition for foot traffic in the retail sector is high.

With the competition fierce for the available foot traffic in retail outlets, it makes perfect sense that you ensure the stock you have in your store, outlet or supermarket is secure and doesn’t suffer from shopstealing (also called shoptheft and shoplifting). This is where Electronic Article Surveillance Systems shine as not only do they offer a visible warning for would-be thieves, it’s an alarmed system that can be customised to suit your store, the layout and the type of products you stock.

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Apple announces new range of iPhones with NFC reading abilities

iphone xs

Apple has recently revealed their amazing new range of iPhones, the iPhone Xr and the iPhone Xs with a whole host of new features including both hardware and software upgrades.

If you’ve been keeping an eye on the Apple / NFC love story you will note that it’s been a long time coming since Apple has enabled NFC on any of their phones, and only then many of them will only enable NFC for their proprietary Apple pay system. Many models need an app if you want to read NFC labels.


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Which iPhones have NFC and how it can be used?

iphone X

If you’ve been following the story about Apple and NFC for any period of time you know it’s been a long time coming. Apple’s range of iPhones have been slow to uptake NFC technology outside of their own proprietary systems (like Apple Pay) so the fact they’re opening up the native NFC functionality on their phones is a boon for users and advertisers alike.

Native NFC usage on the iPhone opens up a whole new market in NFC lead advertising and product labeling for companies that are quick to use this under-represented technology. Now that more and more people have access to NFC on their phones, we’re sure to see a large uptake in people using NFC labels and tags for more and more uses.

If you’re an iPhone user and are wondering what versions or model have NFC baked into the IOS here’s a rundown of all the different versions of iPhones that have NFC and how it can be used.


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Using NFC Tags in Retail Marketing to drive engagement and build community

nfc retail marketing

Retail marketing has gone through some exceptional changes in the past decade with more focus on engagement and community building from not only retailers but retail centre management and marketing.

There are many different ways to drive engagement with your customers and build a community that focuses around your store, brand or centre but how can NFC tags be implemented as part of that overarching marketing plan?

Given that around 90% of retail customers use their mobile phone in store (source) and that of those, 60% look up additional product information in store (source) it makes perfect sense to try and engage shoppers through their devices in as easy a way as possible.


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Can you reprogram NFC tags when used for advertising?

reprogram nfc

Using programmable NFC tags in advertising

More and more smart businesses are looking at using different electronic mediums to advertise and engage with their customer base – this could be a combination of online advertising and mobile promotions, and as more mobile phones enable NFC as standard we’re finding a high level of interest in NFC advertising options.

Using NFC labels in your advertising campaigns is a smart way to engage people and drive traffic to your website, downloads for your apps or easily give people additional information about your products. There are lots of different ways companies are using NFC tags in their advertising now, here’s a few examples.


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We answer every question we could think of about NFC


Here at Easitag we’re pretty enamoured with NFC technology and how it can be utilised. We’re seeing a huge upsurge in commercial applications and ideas being implemented around NFC technology along with everyday punters using it more and more.

Each year we find the interest in this technology growing more and more, and no doubt that’s why we get asked by lots of different businesses a range of interesting and useful questions about NFC tags and NFC. So instead of just sharing our answers with people over the phone, we’ve decided to compile the ultimate list of questions and answers about NFC.

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How does an RFID asset tracking system work?


Asset tracking and the benefits of using an RFID tracking system

The management and location of assets can be difficult and time-consuming for businesses if the process isn’t methodical, automated and easy to implement and manage. The wasted time spent searching for job-critical equipment chews into time on the job site and can slow down the progress of project by a considerable margin.

Historically companies have managed assets with a combination of serial numbers, barcodes and spreadsheets that rely on human interaction to locate, identify and then enter data into a tracking system. This method is time-consuming, costly and prone to human error. An automated RFID tracking system is more accurate, faster and reduces the amount of human interaction needed to track assets, leaving your workforce open to complete more important tasks.

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Why J-Plug mobile security beats a tablet stand every time

j plug mobile lock

When it comes to securing mobiles, tablets and electronic devices in a retail environment, there are lots of different security options available in the market today. Tablet and mobile stands are common and don’t get us wrong, they’re a viable options but today we’re going to look at why J-Plug mobile security systems beat a tablet stand everytime.

Before we dive into the comparisons of these two products, let’s get a better understanding of what these products are, the type of security they provide and how customers interact with the devices they’re protecting.

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Everything you need to know about mobile phone security locks

lock experience edge to edge l p

If you’ve been into a retail store that sells electronics lately you may have noticed that there’s a range of different security devices that protect mobiles and tablets from theft. Some of these security solutions provide amazing theft protection security, but obstruct the tactile experience of customers by being bulky or just getting in the way.

Others allow customers the full tactile experience but are low on the scale of providing security and protection for the devices and can fall foul to ‘cut and run’ thief attempts. What if there was a way of securing your mobile and electronic devices, whilst providing customers the ability to touch, handle and use the secured device?


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NFC sticker programming

nfc programming

If you’ve been keeping an eye on tech news over the past few years, it’s been pretty hard not to notice the rise of NFC not only as a technology, but as a popular marketing and communication platform for companies.

Now that Apple are opening up their platform so NFC is natively available, it brings a whole new range of opportunities – not only for the everyday punter to play with NFC but also for companies to utilise this technology for advertising, promotions and marketing.

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NFC for your customers – A Simple Guide

NFC for your customers

More and more businesses are starting to become aware of NFC, it’s uses and how it can benefit their customers. This being the case we’ve decided to put together this simple guide about NFC and how it can benefit your business and your customers.

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Programable NFC Stickers – where to buy them and what you can do with them

feature icecream 3When it comes to the world of NFC, Easitag has you covered. Offering a wide range of NFC labels, tags and stickers for sale, Easitag can cover orders from ten to production runs in the millions.

We’ve worked with fast moving consumer goods clients, stores, supermarkets and retail chains from all over Australia to help them with their NFC label requirements. All our labels come in a range of shapes and sizes and can be plain or printed. Our NFC labels are ideal for:-


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How some innovative companies used RFID & NFC tech in 2017


2017 has been an interesting year for RFID and NFC technology. We’ve seen it start hitting the mainstream with companies like Disney and major cruise liners using this technology in their everyday running of their businesses.

Moving quickly towards 2018, we’re going to see more and more companies using NFC and RFID in innovative and exciting ways – will you be one of them?

Let’s take a look at some companies that have used NFC and RFID really well throughout 2017.

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NFC added to iPhone 8 and X


If you’ve been thinking about using NFC tags in your advertising or for your business, there’s soon going to be a huge opportunity for everyone to be able to use this amazing tap technology.

With the advent of the iPhone 8, iPhone 8 Plus and the iPhone X natively supporting NFC (meaning you don’t need to download an app to read NFC Smart Posters or read NFC tags), this means that both IOS and Android users will be able to easily tap on NFC tags to gather additional info, send text messages and more (see our articles How NFC is changing the way customers interact with products, Using NFC tags for advertising or How does NFC actually work? All your questions answered).

Android has had NFC functionality since around 2010 and advertisers have been hesitant to fully embrace NFC as an effective advertising method as it only worked for approx half of the Smartphone market.

“Now that iPhones are supporting NFC, advertising opportunities for Australian businesses have grown considerably and the forward-thinking businesses that get in on the ground level are the ones that are going to benefit most from this change.” says Easitag Managing Director Warwick Debney.

Talk to us today about how Easitag can help you with NFC advertising for your products. Call us on 1800 077 375.


RFID tags for Metal Surfaces

Easitag would like to introduce RFID tags for metal surfaces

rfid tag for metal surfacesEmbedding or affixing RFID tags onto metal surfaces has always been a delicate reality for many companies and typically it’s been fraught with issues and problems. Often metal surfaces will interfere with RFID tag antennas and the tag or label isn’t able to relay critical information to RFID readers.

This is why Easitag has been hard at work developing our ‘Tough 2 RFAM36001’ label that will work with RFID systems that need to have labels embedded or attached to metal surfaces.

Below are some images and specifications of this new RFID label that works one metal surfaces. 


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Why Your Store Needs Retail Security System


retail security systems eas

One of the most effective ways to control stock loss and battle shop stealing in your retail outlet is to install an Electronic Article Surveillance Alarm System. These systems are incredibly scalable and are considered one of the most successful ways to deal with stock loss and product shrinkage.


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Using NFC tags for advertising

nfc for advertising

If you’re looking for an idea to take your advertising to the next level, have you considered using NFC labels in your advertising? NFC gives you a level of interactivity and instant response that’s typically difficult to achieve in traditional media and marketing efforts. 

By integrating NFC into your advertising you enable a new layer of information to be added to your signs, posters and product labels. This combined with the ease of use (customers simply tap their NFC enabled phones on your poster) and the fact that customers don’t need to download any software (unlike QR codes) means it’s a great option for lead generation, additional product info, competitions and promotions.

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Apple introduces NFC to iOS11


ios 11 nfc

At Apple’s recent Worldwide Developers Conference there were many exciting announcements on new and interesting hardware and software developments.

The one that caught our eye in particular was the potential for NFC to be enabled outside of the Apple Pay system. This means that anyone with an iPhone running iOS 11 will be able to read NFC tags, anywhere in the world.

This is exciting stuff as the NFC market that was previously only available to NFC enabled Android phones, now opens up to the huge market of apple iOS devices.

If you’re wanting to find out more about NFC take a look at our blog articles NFC Stickers – what are they, how can you use them and where can you buy them? and How NFC is changing the way customers interact with products.



NFC is available on most post-2012 Android phones and Apple iPhones running iOS 11+ (Read Only). Please ensure your device is compatible with NFC before ordering.

Increase App downloads by using NFC labels


increase app downloads

If your business has an app that you want customers to download, you want to make it as easy as possible for your customers to install the app on their phones, right? It’s all well and good giving them a card, sticker, brochure, email or social media reminder to download your app – but in the real world, work gets in the way, kids need picking up from school, the dog needs to be fed and many other distractions get in the way of people remembering to download your app.

What if there was a way to get customers to easily download your app in-store by just tapping their phone against a promotional poster? If it sounds too good to be true, get ready to be pleasantly surprised!

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Everything you ever wanted to know about Source Tagging

  products source tagged

If you’ve been in the retail or FMCG industry for any length of time, there’s a good chance you’ve heard of the term source tagging. You may not be up-to-date with the latest and greatest in source tagging so we’re here to give you a thorough overview of what it is, how it works and how it can benefit your business.

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What's the difference between and NFC and RFID tag?

Confused about the difference between RFID and NFC? We have all the answers.

There seems to be some confusions between the two technologies RFID and NFC. Whilst they’re similar in a lot of ways, there are also some differences between the two technologies and we try to outline how they’re different and how your business might benefit from using these technologies. 

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How NFC is changing the way customers interact with products


I’m a big whiskey fan. The whole process of gathering up the ice, pouring that gorgeous amber liquid into a short glass, relaxing with my feet up after a long day and letting the bite of fiery alcohol hit my throat never gets old.

I’m a big fan of Irish whiskey in fact. One of my favourite whiskeys is Jameson. The colour of the bottle, the smoothness of it’s taste and it’s triple distilling process means that a wee dram of this is very enjoyable – even if you’re not a big whiskey drinker.

The fact I love this brand meant I was incredibly excited to learn about Jameson's newest campaign utilising a limited edition bottle and some very smart use of NFC technology. Two of my biggest loves – whiskey and tech, finally brought together in one awesome product launch.

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Brazen thefts mean beefing up security is a good idea

loop on table headphone

Shopkeepers who stock Beats headphones and other high end headphones have been warned to step up their security after a gang of youths targeted four Officeworks shops in Melbourne.

Around 15 males were seen to be taking headphones and other electronic equipment from stores in Chadstone, South Yarra, Carnegie and Highett on a busy Saturday night in November 2016. 

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6 simple and cost effective ways to reduce shoplifting

shop theft

It’s common place to simply google something if you’re looking for answers these days. We have the world's information at our fingertips and it’s moving us towards a society that routinely looks towards technologically for answers and solutions. Now there’s nothing wrong with looking at technological solutions (we’re big believers in things like retail security systems, source tagging, RFID tags and NFC labels) but sometimes simple solutions can work well in conjunction with a technological one.

Basic anti theft solutions usually require less training and troubleshooting than high-tech tools, however, the best overall strategy for optimal theft reduction is a combination of several loss prevention techniques.

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Why Utilise EAS and NFC Labels Together?

Packagers and manufacturers are utilising emerging NFC label technologies to “value add” their client offerings allowing them to unlock a myriad of dynamic content and traceability solutions. NFC label technology has the ability for the end user of virtually any product to interact with the brand in a simple yet effective manner.

A pre-encoded NFC label can be applied independently or in conjunction with the application of the RF EAS label to harness existing manufacturing processes.

By placing an NFC label underneath your typical packaging and product labels the manufacturer can create richer end user interactions and loyalty.


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Security Tags for Clothing and Apparel

clothing retail

If you walk through any modern shopping centre you will see an overwhelming majority of stores and retail outlets that have clothing and apparel. This gives customers a wide range of choice when it comes their selection of clothing, but it also gives any ‘wannabe’ thief more options when it comes to shop stealing.

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Easitag – Your Source Tagging Company

source tagging companies

If you’ve been looking around for a source tagging company located in Australia, you’ve come to the right place. Easitag has been in operation for over 15 years and has a range of different source tagging labels available for all types of applications.

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NFC Stickers – what are they, how can you use them and where can you buy them?

What is NFC?

NFC is a relatively new player in the market when it comes to mobile communication formats. Even though the technology itself has been around since around 2002 (source) and only really took off as a viable technology later that decade, NFC is still relatively unknown to many consumers.

Paypass NFCIn a nutshell, NFC is the ability to send small packets of data between two NFC enabled devices (two-way or dual communication) or between an NFC sticker, label or tag to a phone or other NFC enabled device (one-way communication).

There’s a good chance that you’ve already used NFC and don’t even know about it. If you’ve used Paypass or Paywave (credit card tap technology) or have an access key for your building or work, then that’s most likely using NFC technology.

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10 tell tale signs of a shop stealer

Ten ways to easily spot a shop stealer

As a retailer or store owner we all want to protect the stock in our stores and we do this by putting together retail security systems, shoplifting signs, security tags and other technology that will help to keep stock from walking out the door unpaid for.

A solid retail security system along with knowing the signs and traits that shop stealers often show is a surefire way to ensure the stock in your store is safe from theft. Here’s a few you will want to look out for:-

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NFC Tag uses - What can you do with NFC Stickers?

Interested in using NFC tags? Find out how to use them and what can be done with them below.

If you’re reading this article on an Android or Windows smartphone, chances are you’re holding an NFC enabled device in your hand already! NFC offers the ultimate in convenience for connecting all types of consumer devices like phones, tablets, etc and enables businesses to determine what happens when a smartphone is tapped against an NFC tag.

Think of it like this. When you use Paywave you tap your credit card against against the Paywave dock (the unit where you usually insert your credit card) and this initiates a payment from your bank to the merchant.

This is pretty much how NFC works except your credit card is usually your phone, and the payment can be a range of different actions (like opening a web browser on a particular page, or putting your phone on silent, etc).

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