If you’ve been keeping an eye on tech news over the past few years, it’s been pretty hard not to notice the rise of NFC not only as a technology, but as a popular marketing and communication platform for companies.
Now that Apple are opening up their platform so NFC is natively available, it brings a whole new range of opportunities – not only for the everyday punter to play with NFC but also for companies to utilise this technology for advertising, promotions and marketing.
If you’ve been thinking about different ways to promote your business, a new website, app or want to give customers some additional information about your products in an easy-to-use, tap-and-go type way, NFC labels are the perfect solution. With just a tap of their NFC customers or visitors to your business can be given additional information about your products by being being redirected to a website address, send an SMS (as a competition entry for example) or be given access to your business WiFi.
There are many different options when it comes to NFC labels and what they can do. If you’re interested in finding out the different things NFC labels can do we suggest taking a look at our article How to program your NFC tags your NFC tags as it runs through all the different things you can do with our NFC tags and the NFC Easiwayv Tools app from the Google Play Store.
NFC for business use is on the rise
If you take a cursory look at Google trends, you will see that references to NFC are much greater than competing technology QR Codes and has been steadily on the rise over the past 12 months. This means more and more people are starting to become aware of NFC – not only how it’s used, but its effectiveness in advertising and marketing for business.
If you would like to find out how different businesses are using NFC to help promote your business, your website, an app, additional product info or to create a better customer experience, take a look at our articles, Using NFC tags for advertising, Increase App downloads by using NFC labels, How NFC is changing the way customers interact with products, and How some innovative companies used RFID & NFC tech in 2017. These articles outline the different ways businesses are using NFC and RFID.
Programming an NFC tag yourself
If you’re looking for a way to program NFC tags yourself either at home or for your business you can easily program NFC tags using our NFC Easiwayv Tools app available for download at the Google Play store. This easy-to-use app enables you to program your NFC tags, stickers, labels and fobs with a wide range of functions like:-
- Showing a custom message in a popup
- Redirect users to a URL or website
- Connect users to a WiFi network at your home or business
- Send an SMS
- Compose an email
- Make a phone call
- Create a ‘business card’ Vcard file
Bulk NFC Programming Services
If you require bulk labels and want to get them pre-programmed before they’re shipped to your place of business, we offer a bulk NFC encoding service. This service enables us to pre-program your NFC tags with your desired functionality so when they arrive or are picked up they are ready to be added to smart posters, products, front desks or anywhere you wish to put them.
Note: Minimum order number for our bulk encoding service is 200 labels.